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about us

What we do

Flow State is a dynamic, full-service creative agency founded on the principles of adaptability and collaboration. Led by Lauren Nemeroff and Shawn McLaws, we specialize in crafting high-impact digital and social content that fuses bold storytelling with a human-centered approach.

From concept to execution - or anywhere in between - Flow State integrates seamlessly with your team to bring your brand’s vision to life. Whether serving as an extension of your agency, taking the reins on a full-scale production, or stepping in for final touches in post-production, our modular workflow ensures tailored solutions that fit your unique needs. With a deep commitment to quality and authenticity, Flow State creates content that not only resonates but delivers results.

SERVICES

The studio

Creative Production

We specialize in athlete-led campaigns, UGC-style storytelling, and cinematic content designed to move. Whether it's stills, motion, or multi-platform video, we deliver visuals that are polished, purposeful, and built for impact.

All About Creative Production
THe strategy

Creative Strategy

We partner with brands to shape go-to-market strategies and campaign creative that spark attention, build emotional connection, and drive results across every channel.

All About Creative Strategy
clients

We've worked with

We’re proud to partner with brands that share our commitment to bold storytelling and impactful creativity. Some of the clients we’ve collaborated with include:
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217 E 3rd St, New York, NY 10009
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