ASICS: More Miles
Full-Service Production
WILSON US Open
We partnered with Wilson to launch their 2025 US Open collection through a premium content campaign that captures the raw energy of New York City's tennis culture. Featuring two revolutionary performance rackets and coordinated bag lines, this project transformed urban architecture into a visual symphony of power and precision.
01
Problem
Capturing Championship Energy in Every Frame
Wilson needed more than traditional sports photography to launch their flagship US Open collection. The challenge was to differentiate in a saturated tennis market during the sport's most watched moment, while authentically connecting NYC's urban DNA with premium athletic equipment. The collection's design drew inspiration from Manhattan's grid system and Times Square's visual energy.
01
Problem
Capturing Championship Energy in Every Frame
Wilson needed more than traditional sports photography to launch their flagship US Open collection. The challenge was to differentiate in a saturated tennis market during the sport's most watched moment, while authentically connecting NYC's urban DNA with premium athletic equipment. The collection's design drew inspiration from Manhattan's grid system and Times Square's visual energy.
02
Solution
Two Visual Narratives, One Bold Statement
Concept 1: Built to Last - We created a durability narrative following a single US Open ball through its lifecycle. Using high-speed cameras, we documented every serve, volley, and match point. Concept 2: The City Plays Back - This concept positioned NYC as an active participant in the match. We synchronized athlete movements with urban rhythms across multiple iconic NYC locations.
02
Solution
Two Visual Narratives, One Bold Statement
Concept 1: Built to Last - We created a durability narrative following a single US Open ball through its lifecycle. Using high-speed cameras, we documented every serve, volley, and match point. Concept 2: The City Plays Back - This concept positioned NYC as an active participant in the match. We synchronized athlete movements with urban rhythms across multiple iconic NYC locations.
03
RESULTS
Championship-Level Content Delivery
The campaign delivered a complete library of premium assets including hero images in multiple orientations, hero films in various lengths, and social-first vertical videos optimized for Instagram Reels and TikTok. The content provided Wilson with months of consistent social content while maintaining brand consistency throughout the tennis season.
03
RESULTS
Championship-Level Content Delivery
The campaign delivered a complete library of premium assets including hero images in multiple orientations, hero films in various lengths, and social-first vertical videos optimized for Instagram Reels and TikTok. The content provided Wilson with months of consistent social content while maintaining brand consistency throughout the tennis season.
This campaign didn't just showcase our products—it captured the soul of championship tennis in New York. The team understood that every detail matters when you're playing on the world's biggest stage, and that precision shows in every frame.
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