ASICS Athletes

The ASICS "More Miles" national campaign, completed in just three half-day production days with a two-week turnaround, delivered 11 hero video assets, including master cuts, run club features, and social media content, along with 10 iterations to enhance paid media and 3 resizes for omnichannel use. Photo assets were also captured in two shoots. The campaign aimed to leverage a unique moment in the ASICS calendar, with all legend products available at full price, to support ASICS's .com business and specialty stores in key markets across the U.S.